Influencer Marketing

Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services.

It’s almost impossible to scroll through social media without seeing some form of influencer marketing. Everywhere you look, influencers are showing off their latest snacks, clothes, makeup brands or candles, and that’s just the beginning.

From traditional posts to ever-popular Instagram Stories to long videos, influencers are always finding new ways to be sponsored on their favorite platforms.

When it comes to defining influencers, it’s important to note that anyone can be an influencer. Like John Maxwell says, “To be an influencer, you have to love people before you can try to lead them.” If you have one follower, you have influence. If you get one like on your posts, you’re generating engagement.

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