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There are many different types of corporate events. A celebration of your marketing team’s biggest win, a new product launch, or even a partner event with your favourite charity can all be ‘corporate events’.
Essentially, corporate events are any experience sponsored by your company. Since there are so many different types of corporate events, there are also many unique goals for each experience, such as a trade show raises product and brand awareness, a team-building event improves company culture and an appreciation event supports employee engagement.
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