TikTok As The New Trend: 5 Great Reasons You Need To Know Why

TikTok As The New Trend

TikTok these days is the newest and coolest kid on the block. No wonder, this born Chinese app won the trend with its gameplan. In case you didn’t know, this social media app, which debuted in 2018, garnered one of the most popular apps in recent years since the pandemic. In 2019 there were 693 million downloads, while in 2020 there were 850 million (Iqbal, M, 2021).

 

Its edgy kick has completely taken over the social media environment and quickly won over Gen Z and Millennial digital natives.

 

But why is it the trend for today?

Here are some of the reasons backed up by science and research on why this trend  seamlessly captured the generation:

1. Convenient Way To Market Your Brand

If you want to address a need, advertise your business, or empower your cause, Tiktok is the perfect place where the world will know you. Many businesses have adopted this new way of advertising their goods and messages, and some people have used the platform to market themselves and become “influencers.” Imagine, if this even made it possible to use TikTok for educational purposes. wherein other social media platforms in the past haven’t been able to do so for various goals. Without having to physically gather students, Tiktok became an avenue for short-clipped education that has helped teachers to use this tool in the classroom to demonstrate an illustration, idea, or training especially in the rise of the pandemic (Yang, 2020). 

 

 

2. Short Videos Leave Us Hooked

Those viral on TikTok endless stream of movies that last about 30 seconds apiece brought by this social networking app was made to be addictive and contagious. According to Bizel, et. al. 2022, this makes it difficult to grow bored. Engineers have carefully thought about the aspects of app design and functionality, such as the video content stream’s variable reward structure, the straightforward, “flow-inducing” interface, and the ability to “endless scroll,” make use of classical conditioning and reward-based learning techniques to promote habit loop formation and addictive use.

 

 

3. Strategic Target Market Demographics 

With its witty videos and dance challenges, TikTok has taken off with the teenagers and young adult demographic who bag the biggest percentage of users in the world, actively streaming and up-to-date with the technological trends nowadays. (Dilon, 2020). 

 

 

4. Intelligent for your Interests

While it lets you see the world in action, Tiktok also is just intelligent enough to know what you want to see! Algorithms, as they say, were the blessing behind it. Thanks to our Recommendation System that lets you discover the trends of your interests in which you follow!  Users can take advantage of a special, personalized “For You” feed and discover products that are suitable for them thanks to our recommendation system. There is no doubt that Internet-based personalized information services will continue to improve over time. (Zhang & Liu 2021)

 

 

5. Positive Virtual Peer Interaction

We all want’ positive vibes’, don’t we? 

The positivity which arises from the authenticity of the TikTok content attaches users tightly. Expressing your true self and creativity is what Tiktok brags about and obviously a reason why the masses love it. According to Yang (2020), honesty of self creates a positive vibe, and what really leads users to TikTok is their dissatisfaction with reality and negative moods quickly turn to positive ones. They are encouraged to express their part of themselves safely in TikTok.

People love it because it generates honest product reviews—honesty is a key differentiator for us; the majority of users say they trust others to be their true selves on TikTok. Product videos also tend to be entertaining, which is a huge draw given that entertainment is the top reason users use the platform.2 Additionally, people are encouraged to make improvements and leave reviews in the comment section.

Different from other platforms, TikTok can provide a degree of unparalleled level of engagement. Its scope is likewise far broader than ours. Even brands you wouldn’t expect to succeed can, contrary to what you might think, be successful. You can unlock big rewards and produce ground-breaking, brand-building user-generated content at scale by understanding the platform and how its users interact with it.

 

Do you need help to make your business on TikTok and make a convenient way to market your brand, make short videos leave us hooked, have strategic target market demographics, make intelligent for your interests, and be positive virtual peer interaction? Learn more about us by visiting us at Carthal Manila Digital Marketing and let’s find a way to put you there!

How to Go Viral on TikTok: 10 Effective Ways

TikTok is one of the most popular social media platforms in the world, with over 1 billion active users. It’s a great platform for sharing creative and entertaining videos, and it’s also a great way to reach a large audience.

If you’re looking to go viral on TikTok, there are a few things you can do to increase your chances. Here are 10 effective ways:

1. Create engaging content

This is the most important tip, as TikTok is a platform for creative and entertaining videos. Think about what kind of content your audience would enjoy watching and sharing. Some popular ideas include comedy sketches, dance videos, educational videos, and tutorials.

2. Use trending hashtags

Hashtags are a great way to get your videos seen by more people. When you use trending hashtags, your videos will show up in the search results for those hashtags. You can check the TikTok Discover page or use a hashtag generator tool to find trending hashtags.

3. Hop on trending sounds and music

TikTok users love to use trending sounds and music in their videos. When you use a trending sound or song, your video is more likely to be seen by people interested in that content. You can find trending sounds and music on the TikTok Discover page or by searching for popular songs.

4. Create your own audio

If you have a creative mind, you can also create your own audio for your TikTok videos. This is a great way to make your videos more unique and stand out from the crowd. To create your own audio, you can use the TikTok audio creation tools or record your own audio using another app.

5. Post consistently and regularly

The more often you post, the more chances you have of going viral on Tiktok. Try to post at least once a day, but more often is better. You can also use a scheduling tool to plan and schedule your posts in advance.

6. Post at the right time

The best time to post on TikTok is when your audience is most active. This will vary depending on your niche and audience, but some general good times to post include the morning, evening, and weekend. You can use TikTok analytics to see when your audience is most active.

7. Interact with your audience

One of the best ways to grow your following and go viral is to interact with your audience. Respond to comments, participate in challenges, and follow other users. You can also use TikTok’s live streaming feature to interact with your audience in real-time.

8. Collaborate with other creators

Collaborating with other creators is a great way to cross-promote your content and reach a new audience. You can collaborate on videos, challenges, or even duet each other’s videos.

9. Use high-quality video and audio

TikTok users are more likely to watch and share videos that are high-quality. Make sure your videos are well-lit and in focus, and that your audio is clear and easy to understand. You can use a video editing app to improve the quality of your videos.

10. Be authentic and genuine

People can spot a fake from a mile away, so be yourself and have fun! The best TikTok videos are the ones that are authentic

By following these tips, you can increase your chances of getting viral on TikTok videos and growing your audience. and genuine.